You're not racing four other firms
With shared leads, the claimant gets a wave of calls in the first ten minutes. Whoever dials first usually wins, and everyone else pays for nothing.
Exclusive vs. shared
Cheap leads are expensive cases.
Shared leads look cheaper per record — until you price in the cases you lose to the four other firms who got the same call.
Side by side
What you're actually paying for.
The per-lead price is the least important line on the invoice. What matters is what happens after the lead arrives.
What you're paying forShared leadsLeading Calls
Sold only to your firm No Yes
Delivered in real timeOften aged Yes
Injury & fault screened No Yes
TCPA consent on recordVaries Yes
Bad leads replaced free No Yes
A worked example
The cost-per-signed-case math.
An illustrative month at 100 leads. Your numbers will differ — the shape usually doesn't.
Per 100 leadsSharedExclusive
Price per lead$90$240
Firms calling the same claimant4–51
Contact rate38%85%
Sign rate (of leads bought)3%18%
Cost per signed case$3,000$1,333
Illustrative only. Shared: $9,000 ÷ 3 signed cases. Exclusive: $24,000 ÷ 18 signed cases. Not a guarantee of results.
Why it works
Four reasons exclusive wins.
Fresh beats aged
A claimant who submitted 40 seconds ago remembers doing it. One who submitted last week has probably already hired someone.
Screening happens before you pay
Injury, fault and prior-representation questions are answered up front, so your intake team spends time on cases you can actually take.
Consent you can prove
Every record carries its TCPA consent language, timestamp and source page. Shared feeds often can't tell you where a lead came from.
Run your numbers, then run with them
Run the math on your own market.
We'll show you expected volume and cost per signed case for your state before you spend a dollar.
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