Local Services Ads for Personal Injury Firms: A Practical Guide
How Google Local Services Ads work for PI lawyers, what affects ranking, how to handle lead disputes, and how LSA fits alongside Google Ads.
Read articleExclusive MVA leads
See what exclusive MVAs could add to your firm.
Pre-qualified, TCPA-consented accident claimants, delivered live and sold only to you. Move the sliders to project your pipeline.
- Exclusive — never resold to another firm
- Injury, fault & no-prior-attorney screened
- Bad lead? Replaced free, no contract
Pipeline calculator
Estimate signed cases & fee revenue from exclusive MVA leads.
22Signed cases / mo
$173KEst. fee revenue / mo
$2.07MProjected annualized fee revenue
Illustrative estimate only — adjust inputs to your firm. Not a guarantee of results.
Trusted by personal-injury firms
- Hale & Morrow
- Brennan Injury Law
- Okafor Trial Group
- Lindqvist Law, PLLC
- Castellan & Price
100%Exclusive — sold once, only to you
<60sFrom consent to your phone
100%Verified contact details
FreeBad-lead replacement
Three ways to receive cases
Lead forms, live transfers & signed retainers.
Choose how qualified MVA claimants reach your firm — from raw consented forms to fully signed cases ready to work.
01
Lead forms
Pre-screened, TCPA-consented claimant records delivered to your CRM in real time — injury, fault and no-prior-attorney already checked.
Real-time data02
Live transfers
Qualified claimants connected straight to your intake team on a warm call. You speak to a ready prospect, not a voicemail.
Warm call03
Signed retainers
Cases delivered with the retainer already executed — handed to your firm ready to open the file and start working.
Ready to workMore than leads
One partner for cases, ads and intake.
Buy exclusive cases, have us run your advertising, or let us take intake off your plate. Mix and match — everything is measured by cost per signed case.
Leads & cases
- Exclusive MVA leadsScreened, consented accident claimants delivered to your CRM in real time — sold to you only.
- Live call transfersQualified claimants handed to your intake line on a warm call — no callbacks to miss.
- Signed retainersCases delivered with your retainer already executed — open the file and start working.
Advertising
- Google Ads (PPC)Search campaigns built around signed cases, not clicks — managed by legal PPC specialists.
- Local Services AdsGoogle-screened placements at the very top of search, set up and managed for PI firms.
- Meta ads (Facebook & Instagram)Lead-generation campaigns on Facebook and Instagram that reach claimants before they search.
- YouTube & video adsVideo campaigns that build recognition and drive calls across YouTube and connected TV.
- AI search & ChatGPT visibilityGet your firm cited and advertised where clients now ask AI assistants for a lawyer.
Growth & intake
- 24/7 intake supportTrained intake specialists answering and screening your inbound calls around the clock.
- CRM & intake automationLead routing, instant alerts and follow-up sequences wired into the CRM you already use.
- SEO for law firmsLocal and organic search growth for PI firms — technical, content and Google Business Profile.
- Law firm websitesFast, conversion-focused websites and landing pages for personal injury firms.
Exclusive vs. shared
Why the math favors exclusive.
Shared leads look cheaper per record — until you price in the cases you lose to the four other firms who got the same call.
See the cost-per-case mathWhat you're paying forShared leadsCaseline
Sold only to your firm No Yes
Delivered in real timeOften aged Yes
Injury & fault screened No Yes
TCPA consent on recordVaries Yes
Bad leads replaced free No Yes
Practice areas
Screened for the cases you take.
Motor vehicle accidents are our core, with case-specific screening for every type of claim.
01Motor vehicle
Car accident cases
Auto collision claimants screened for injury, fault, treatment and representation.
02Motor vehicleTruck & commercial vehicle accidents
18-wheeler, delivery van and commercial vehicle collisions with larger policy limits.
03Motor vehicleMotorcycle accidents
Rider injury claims, often severe, screened for fault and treatment.
04Motor vehicleRideshare accidents (Uber & Lyft)
Passengers, drivers and third parties injured in rideshare-involved crashes.
05Motor vehiclePedestrian & bicycle accidents
Walkers and cyclists struck by vehicles — typically serious, clear-liability claims.
06Personal injuryWorkers' compensation
Injured workers, including on-the-job vehicle accidents with third-party claims.
How it works
Live leads in three steps.
- 1
Set your criteria
Territory, case types and daily volume. We match supply to exactly what your firm signs.
- 2
Receive live, exclusive leads
Qualified, consented claimants stream into your CRM and phone the moment they're ready.
- 3
Sign & scale
Work fresh leads, flag any dud for free replacement, and dial volume up or down anytime.
- No long-term contract
- Free bad-lead replacement
- Pause or cancel anytime
Solutions
Whatever is holding your firm back.
From solo practices to multi-state firms — and the specific problems that stall growth.
01
Solo & small firms
Steady case flow without hiring a marketing team or a full intake department.
02Growing mid-size firms
A predictable pipeline across multiple channels as you add attorneys and staff.
03Multi-state & high-volume firms
Territory-level volume management, routing and reporting across many markets.
04Entering a new market
Build a docket in a new state or city before committing to a local office.
05After-hours & weekend coverage
Capture the cases that come in when your office is closed.
06Spanish-speaking clients
Bilingual campaigns and intake for Spanish-speaking accident victims.
07Reducing referral dependence
Add a controllable case source alongside your referral network.
08Improving low sign rates
Fix the intake bottlenecks that turn good leads into lost cases.
Markets
Active across the U.S.
Campaigns and intake in 15+ states, with screening tuned to each state's fault rules and deadlines.
View all marketsGoogle Ads for Personal Injury Lawyers: Five Mistakes That Waste Budget
Personal injury clicks are expensive. Five common Google Ads mistakes PI firms make — and how to fix them so spend turns into signed cases.
Read articleExclusive vs. Shared MVA Leads: What Your Cost per Signed Case Really Is
Shared accident leads look cheaper per record. Here's how to compare lead vendors on the number that matters — cost per signed case — with a simple worked example.
Read articleWhat firms say
Built for firms that sign cases for a living.
“We'd been burned by two shared-lead vendors before this. The difference was obvious in the first week — people actually picked up, and they weren't already talking to three other firms. Our intake team stopped dreading the lead queue.”
“Live transfers fixed our biggest problem, which was callbacks nobody answered. Now the claimant is already on the line when my intake coordinator picks up. It took a couple of weeks to get the routing and hours right, but it's been steady since.”
“What I appreciate most is that someone actually answers the phone. When a lead was outside our criteria, it was replaced without a back-and-forth. That alone puts them ahead of every vendor we've used.”
“We used signed retainers to build a docket in a new state before committing to an office there. The paperwork was ours, the hand-off calls were professional, and our clients knew exactly who was representing them.”
“They spent the first call asking about our sign rate and how fast we call back — not trying to sell me a bigger package. The monthly reviews are straightforward: what we spent, what we signed, what they'd change.”
“Half our after-hours calls used to hit voicemail. With their intake team covering nights and weekends, those calls get screened and transferred to whoever's on call. Monday mornings look very different now.”
FAQ
Good questions, real answers.
Still unsure? Call +1 (713) 919-7830 or send us a message.
All 15 questions01What types of MVA leads do you offer?
Three formats: real-time lead forms delivered to your CRM, live transfers connected straight to your intake team, and signed retainers delivered with the agreement already executed. Most firms start with one and add the others once they see conversion data.
02Where do your leads come from?
From our own search, social and display campaigns that drive accident victims to compliant intake funnels we build and operate. We don't buy and resell traffic from third-party networks, so we can tell you exactly where every claimant originated.
03Are these exclusive leads?
Yes. Every lead is sold once, to one firm. It is never shared, recycled into another buyer's feed or resold later.
04Are you an aggregator?
No. Aggregators pool inventory from many vendors and pass it along. We generate our own leads, screen them ourselves and deliver them directly — which is how we can guarantee exclusivity and replace bad leads without argument.
05What case types do you generate?
Motor vehicle accidents are our core: auto, rideshare, commercial truck, motorcycle and pedestrian claims. Ask us about other personal-injury case types in your market.
06How are leads qualified?
Each claimant is screened for an injury, an accident where they weren't primarily at fault, a recent incident date and no existing attorney. Contact details are verified, and TCPA consent is captured and stored with every record.
Run your numbers, then run with them
Turn the projection into signed cases.
Tell us your market and target volume — we'll line up exclusive MVAs to match.
Get MVAs