Cost per qualified call
Not just cost per click — what it costs to reach a real claimant.
Google Ads for lawyers
Paid search that's measured in signed cases.
Personal-injury clicks are some of the most expensive on Google. We build and manage campaigns that spend on intent, track every call and optimize toward retained clients.
Why most law firm PPC underperforms
Broad keywords, generic landing pages and conversion tracking that stops at the form fill are the usual culprits. The result is a dashboard full of 'leads' that intake can't sign.
We connect ad spend to CRM outcomes so bids, budgets and keywords are tuned toward the cases your firm actually wants — and away from the ones it doesn't.
What's included
- Keyword and competitor research by market
- Search and Performance Max campaign builds
- Dedicated, fast-loading landing pages
- Call tracking and recording
- Offline conversion import from your CRM
- Weekly optimization and monthly strategy calls
Process
Our process
- 1
Discover
Case goals, budget, geography and current account audit.
- 2
Build
Campaign structure, ad copy, landing pages and tracking.
- 3
Launch
Controlled launch with tight negative keywords and budgets.
- 4
Optimize
Weekly bid, keyword and creative changes tied to signed cases.
Google Ads for lawyers
What we report on
Cost per signed case
Ad spend matched to retained clients from your CRM.
Search impression share
How often you show for the searches that matter most.
They spent the first call asking about our sign rate and how fast we call back — not trying to sell me a bigger package. The monthly reviews are straightforward: what we spent, what we signed, what they'd change.
01What budget do we need?
It depends heavily on your market. We'll model expected costs for your metro before you commit.
02Do you lock us into a contract?
No long-term contracts. Your account and data stay yours.
03Can you take over our existing account?
Yes — we start with an audit and keep what's working.
ServiceLocal Services Ads
Google-screened placements at the very top of search, set up and managed for PI firms.
Learn more ServiceLaw firm websitesFast, conversion-focused websites and landing pages for personal injury firms.
Learn more ServiceSEO for law firmsLocal and organic search growth for PI firms — technical, content and Google Business Profile.
Learn moreRun your numbers, then run with them
Let's see what's available in your market.
Tell us your market and target volume — we'll line up exclusive MVAs to match.
Get MVAs