Beyond referrals
Referrals are great. Relying on them isn't.
Firms built on referrals often see feast-or-famine months. A controllable case source smooths the curve and lets you plan.
The challenge
Referral volume depends on relationships you don't fully control. When a key referrer slows down, case flow can drop overnight.
Exclusive leads and your own advertising give you a dial you can turn up or down, while referrals keep doing what they do.
Recommended setup
- Exclusive leads at a steady daily cap
- Local Services Ads for branded visibility
- Source tracking for referrals vs. paid
- Monthly cost-per-case comparison
We'd been burned by two shared-lead vendors before this. The difference was obvious in the first week — people actually picked up, and they weren't already talking to three other firms. Our intake team stopped dreading the lead queue.
01Will this compete with our referrers?
No. It adds cases from claimants who weren't going to reach you through referrals.
02How do we compare sources?
We track every source through to signed cases so you can see what each one costs.
Screened, consented accident claimants delivered to your CRM in real time — sold to you only.
Learn more ServiceLocal Services AdsGoogle-screened placements at the very top of search, set up and managed for PI firms.
Learn more ResourceROI calculatorProject signed cases and fee revenue from exclusive leads.
Learn moreRun your numbers, then run with them
Let's see what's available in your market.
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