The legal lead market is crowded, and vendors can sound identical on a sales call. The differences show up after you've paid. These twelve questions will help you separate the vendors worth testing from the ones worth avoiding.

Sourcing

  1. Where do your leads come from? Do they generate leads from their own campaigns, or resell traffic from other networks?
  2. Can you show me the forms or ads claimants see? A good vendor will share them.
  3. Are leads generated in my state, or nationally and filtered?

Exclusivity

  1. Is every lead sold to one firm only? Get it in writing.
  2. What happens to a lead I return? It should be retired, not resold.

Screening and delivery

  1. Which questions are answered before I pay? Injury, fault, accident date and attorney status are the minimum.
  2. How quickly are leads delivered? Seconds and minutes are a different product from hours and days.
  3. Can I set caps, hours and territories?

Compliance

  1. What consent language is used, and does it cover my firm?
  2. Will I receive the consent record — timestamp, IP, source URL — with each lead? Our TCPA checklist goes deeper.

Commercial terms

  1. What's the replacement policy? What counts as invalid, how long do you have to flag it, and is it a replacement or a credit?
  2. Is there a contract or minimum term? You should be able to test before committing.

Then test properly

Run a small test for at least 30 to 60 days, track every lead to an outcome, and compare vendors by cost per signed case — not cost per lead.

We're happy to answer every one of these questions about our own program. Ask us, or check availability in your market.